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By Rev. Marty Levesque

Edu-tainment is a growing trend in education, and churches are beginning to incorporate this approach into their outreach efforts.

One of the most popular platforms for edu-tainment is TikTok, a social media platform that allows users to create and share short-form videos. Instagram Reels is a very close second as the preferred platform.

But what is Edu-tainment?

Edu-tainment is a term used to describe the practice of combining education and entertainment to create engaging learning experiences. This can take the form of liturgical explanations, short form bible studies or what is happening this week at your church.

TikTok or Reels can be a powerful tool for outreach and engagement for Christian communities. Churches can reach new audiences and connect with their existing followers in a more meaningful way. Here are a few tips for using TikTok or Reels for edu-tainment:

1. Keep it short and sweet: TikTok or Reels videos are short by nature, so it's important to keep your content concise and to the point. Focus on sharing bite-sized pieces of information that are easy to understand and remember.

2. Be creative: TikTok is all about creativity, so don't be afraid to think outside the box. Use music, humour, and other creative elements to make your content more engaging and memorable.

3. Share your message: While TikTok is a platform for entertainment, it's important to remember that your goal is to share your message with your followers as well as seekers. Cross-share your videos on the rest of your platforms.

4. Stay on brand: Your TikTok content should be a reflection of your church's mission and values.

TikTok and Reels can be a powerful tools for edu-tainment and outreach in any church setting. By using the platforms to create creative and engaging content, churches can reach new audiences and connect with their existing congregants in a more meaningful way.  

Rev. Marty Levesque is the diocesan social media officer and rector of All Saints’ in Waterloo.